Discovery Kids India comes with the first priority to become “absolute undisputed leaders” in the factual entertainment space with Discovery Channel and Animal Planet.
As children are Homeschooling, Home Quarantine, many kids are awe inspired to watch the Television shows. Undoubtedly, Little Singham tops the List. Little Singham is now the most popular show for the channel. DK has completed over 100 Eepisodes and keeping the children entertained with its various story line with messages. Eight new tele-movies of Little Singham and Fukrey Boyzzz with provide fresh content amid lockdown for its young audience. A Team of more than 600 artists are working from home to meet the content deadline and help the kids keep engaged and entertained.
The channel, working closely with Reliance Animation, for Little Singham, and Paperboat Design Studios for Fukrey Boyzzz, engaged with more than 600 artists, animators, writers, spread across eight states, working from home to ensure consistent new premieres for kids.
During the April-June time period, Discovery Kids is in the process of releasing eight new tele-movies., including ‘Kaal Ka Badla’, the third franchise film for ‘Little Singham V/s Super villain Kaal’ saga. The action will continue with ‘Great Japan Adventure’, where Little Singham will be participating in world wonder games while in ‘Future Mein Satakli’, Little Singham will travel into the future to save the day. In ‘King Cobra Sabko Dasega’ patriotic Little Singham faces his arch nemesis King Cobra. The entertainment does not stop here, as Fukrey Boyzzz will continue to spread laughter with the wild adventure ‘Wild Wild Choocha’. In June, Discovery Kids has also lined up the first mega movie adventure of the Fukrey Boyzzz characters Hunny, Choocha, Lalli ‘Space Mein Fukrapanti’ where the trio will continue their shenanigans with aliens!
Uttam Singh, the channel Head said to the Press, “We have already completed 100 episodes and are planning more. Also on the cards are licensing and merchandising the brand,” adds Singh. Discovery Kids is now available in Hindi, Tamil and Telugu besides English. Having got a firm foothold in Tamil and Telugu markets, it is now eyeing other markets in south India.
Launched in 2012, Discovery Kids struggled initially. As told to the Press DK Channel Head Uttam Singh informed, “While new channels take their own sweet time to gain traction, “nothing was scaling up for us. Then we realised the content we were offering was not really connecting with children. It was not something the kids wanted to come and watch again.”
The channel did market research across the country and found Tamil Nadu has great potential as people watch a lot of TV. It then came up with Little Singham, which clicked as the audience could easily relate to it thanks to the movie. That Singham the movie originated in Tamil Nadu also helped. The film, in which the super cop hero is played by Surya in Tamil and Ajay Devgn in Hindi, was a runaway hit with sequels too running to packed houses. Singham had a great recall value and the channel was able to tap it. “Little Singham has a brand connect throughout India,” says Singh.
Ace Director, Producer & Mentor of Little Singham, Rohit Shetty, also engaged with select Police officials from Mumbai Police along with their children at the launch press conference in 2018 of Little Singham. “Little Singham was conceptualized based on an insight that every child wants to be a superhero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his hometown Mirchi Nagar against all evil in this out and out entertaining animation series,” said, Rohit Shetty. “We are delighted to have the august company of select brave police officials from Mumbai Police along with their children as well as ICCW National Bravery Award recipients on the launch of Little Singham. We respect their valor and hope that all the children across the country will get inspired to do more good for the society at large for a better tomorrow.”
Little Singham was aired on Discovery Kids channel starting April 21, 2018. India’s youngest Supercop, with the intro line – ‘Police kiwardi, Sher ka Damm, Naam hai mera – Little Singham!’ is an apt representation of Discovery Kids’ brand purpose – Super Heropanti.
Woh hai khoonkhar, woh hai sabase bada shaitaan! Badle ki aag ko aur bhadkane aa gaya hai Kaal. Get ready to witness the biggest revenge as Kaal is back to destroy his enemy Little Singham and conquer Mirchinagar in the blockbuster movie “Kaal Ka Badla” on 23rd May, Saturday at 11.30 AM only on #DiscoveryKidsIndia
Fukrey is really bad for kids. Sardar kid is showing love for his teacher and teacher is showing love for a lady. Is this the way we will foster our child?